tHE COLORBOTS

class VISUAL SYSTEMS 2 / instructor TOM SIEU / semester SPRING 2013 / duration 16 WEEKS

As a collaborative group project with Jordan Neil Louie, Maria Evangelina, and Danny You involving Pantone, Moo.com, and other graphic design students of the Academy of Art University, each group in our class designed a set of flashcards, an app, and website geared towards teaching children about color and color meaning.

The Colorbots of New Bot City are a group of robot characters that show the relationship between color and emotion. Our group developed each Colorbot to have personality traits and occupations that fit that of a chosen Pantone color. The diversity between the different Colorbots creates unique, individual characters where children can relate to their different personalities or aspire to have a similar occupation in their future.