class IDENTITY DESIGN 1 / instructor DARRELL HAYDEN / semester FALL 2011 / duration 16 WEEKS

Tasked to develop a product or organization to help solve a problem in the local community, I developed my concept for PetWell.

San Francisco animal shelters have a problem with overcrowding. This is mainly due to pet owners abandoning their pets because of financial distress. In order to solve this problem, the PetWell organization is intended to collect and distribute pet food and supply donations to help keep pets in their loving homes.