world baseball classic

class IDENTITY DESIGN 2 / instructor THOMAS MCNULTY / semester FALL 2012 / duration 10 WEEKS

The World Baseball Classic was sanctioned by the International Baseball Federation and created by Major League Baseball and the Major League Baseball Players Association in 2005. It is the first baseball tournament to have national baseball teams which feature professional players from leagues around the world including Major League Baseball.

This rebrand is meant to create a look that is able to compete with other sport tournament branding. The new look takes its largest inspiration from the sports history in the United States and its large presence in Japan and multiple Latin American countries.